In 1952, Holding began work on the first Little America west of Rock Springs, Wyoming. In 1965, Holding and his wife, the former Carol Orme, started the Little America in Cheyenne, Wyoming, and completed construction a year later. For a time they resided in a house on the grounds of this Little America. His son, Stephen, also lived there when he managed the travel plaza. In 2008, the Holdings added a large convention and conference center at Little America.
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